Adonomics Services
Adonomics helps Facebook developers and owners take their applications through the three key phases of Growth, Engagement, and Monetization (GEM). Whether you're interested in
- Growing your app by designing it to spread virally
- Engaging your app's user base activating key users
- Monetizing your app by running third-party ads, signing up sponsors, or selling it outright
Adonomics is your best source for information on what works (and what doesn't). We're dedicated to sharing the best practices and helping you get the most out of the Facebook platform.
Grow Your App
Adonomics originally offered Pay Per Install advertising deals in the $0.40 to $1.00 range that guaranteed a certain number of installs of the developer's Facebook app (see Tier 3 – Tier 7 below). However, for those larger customers who may not yet have an app or who aren't satisfied with their app's initial growth, we now have new Tier 1 and Tier 2 levels of service. Tier 1 (GEM Plus) guarantees 2 million users in less than one year and is for those customers who don't yet have an app and want our assistance with their app's conceptualization and overall design. Tier 2 (GEM Basic) guarantees 1 million users in less than one year and is for those customers who have a shipping app but who want our assistance with the Viral Design and Tuning of their app.
The price list is as follows:| Tier | Price | Per user | Time Period | Total installs |
| Tier 1 (GEM Plus) | $480,000 | $0.24 | 360 days | 2,000,000 |
| Tier 2 (GEM Basic) | $240,000 | $0.24 | 360 days | 1,000,000 |
| Tier 3 | $40,000 | $0.40 | 180 days | 100,000 |
| Tier 4 | $20,000 | $0.50 | 90 days | 40,000 |
| Tier 5 | $12,000 | $0.60 | 90 days | 20,000 |
| Tier 6 | $8,000 | $0.80 | 30 days | 8,000 |
| Tier 7 | $5,000 | $1.00 | 30 days | 5,000 |
(Note: This is the Adonomics price list as of 11/18/07. Prices are subject to change without notice.)
Adonomics guarantees delivery within the specified time period from the start of the campaign which begins as soon as payment has been received and the tracking mechanism has been implemented and verified by both sides. If Adonomics doesn't deliver the full number of installs in the allotted time, then the unearned balance of campaign funds will be returned to the advertiser (unless the advertiser chooses to allow the campaign to continue on a 30 day auto-renewal basis).
To have an insertion order sent to you, please e-mail and include your app's name, Facebook ID and phone number.
Monetize Your App
Adonomics also gives developers a chance to earn significant revenue from their app’s page views by optimizing the source and format of banner ads displayed on the canvas pages of the app. These ad locations typically include a Header Banner, Middle Banner and Footer Banner. By using a dynamic system of ad network rotation and ad format variation, the Adonomics Ad Management Service has consistently achieved RPM levels in the $0.50 to $3.50 range (depending primarily on the type of app and the time under management).
Adonomics guarantees that the developer will earn a minimum RPM of $0.25. To qualify for this guarantee, the developer’s app must have an average of at least 10,000 page views and the developer must allow Adonomics to manage 100% of these page views. Adonomics employs sophisticated algorithms to generate at least a $0.50 RPM and then shares between 50% and 90% of this revenue with the developer.
If our algorithms don’t achieve their goal and our guaranteed $0.25 minimum RPM target is not achieved for any 5 day period, then the developer may reduce the percentage of page views under management to only 10% of the App’s total page views. At the point in time when this 10% test proves that the minimum $0.25 RPM level has been reached, the percentage of page views under ad management will be returned to 100%.
As its fee for the Ad Management Service, Adonomics will retain between 10% and 50% of the ad revenue received from advertising on page views under management. Using the following tiered pricing schedule, the developer selects the Annual Service Fee to pay upfront to Adonomics and this payment establishes the revenue share rate for the following 12 months.
The price list for the Ad Management Service is as follows:
| Tier | Annual Service Fee (paid upfront) | Your Share of Ad Revenue | Our Share of Ad Revenue |
| Tier 1 | $96,000 | 80% | 20% |
| Tier 2 | $48,000 | 75% | 25% |
| Tier 3 | $24,000 | 70% | 30% |
| Tier 4 | $12,000 | 60% | 40% |
| Tier 5 | FREE | 50% | 50% |
(NOTE: These terms are subject to change without notice prior to the signing of a definitive ad management agreement.)
By out-sourcing the management of an app's ad real estate in this way, the app developer can focus on adding users and increasing their number of canvas page views and leave the monetization of their traffic to Adonomics. In conclusion, we believe the developer should apply their resources to managing their app’s Growth and Engagement and let Adonomics apply its algorithms and relationships to managing their app’s Monetization.
To have an ad management agreement sent to you, please e-mail and include your app's name, Facebook ID and phone number.
Sell Your App
Adonomics is also interested in helping app owners realize a nice return on their investment by selling their Facebook apps. The first step in this process was to create an Adonomics Valuation estimate for each and every Facebook app. App owners can help make this valuation more accurate by providing us with additional information about their apps (e.g., snapshots of your google analytics data, feeds of your hourly app adds and removes, etc.) With this data in hand, the app's valuation will be displayed next to an "Adonomics Certified" logo. This logo gives 3rd parties additional assurance in their views on the potential value of a given app and will help app owners get the best price for their apps.
If an app owner wishes to sell their app at a price that is at or below the Adonomics valuation, we are interested in helping them do so. Our basic terms are 10% of the proceeds up to the Minimum Target Price (MTP) and 50% of amounts over this. So, if Adonomics and the app owner decided that the MTP for a given app was $300K and we found a buyer for $600K, then we would make $30,000 (0.10*$300,000) + $150,00 (0.50*($600,000-$300,000)) = $180,000 for us and $420,000 for you. Of course, there is no guarantee that we will find a buyer willing to pay even the MTP, but if we don't you don't have to sell your app.
Our minimum term is 3 months and if you are interested in this success fee approach for selling your app, please contact us prior to attempting to sell your app on your own. While we can help at every stage of the process, especially if a buyer has already approached you, it is best if we are allowed to manage the process from the beginning.
To have an app sales agreement sent to you, please e-mail and include your app's name, Facebook ID and phone number.
Buy/Sponsor an App
In some cases, existing companies, major consumer brands, and/or ad agencies are interested in purchasing a facebook app to help grow their user base and/or sponsoring a targeted facebook app that will allow the company to directly engage these facebook users. If this description fits you, we are happy to help you on a consulting basis in your attempt to acquire the right app or to sign a long-term sponsorship agreement. This type of work generally takes 4 to 8 weeks and we charge a minimum monthly fee for this service.
To have a strategic consulting agreement sent to you, please e-mail and include the company you represent, the type of app you are interested in acquiring/sponsoring and your phone number.